Need more visitors? More customers?
Here's the steps you need to take.
The key to making a marketing strategy is to stop believing that generating traffic is impossible. Here's how.
1) Optimize your website for "searchers."
When you hear the term “SEO” or “search engine optimization,” who do you think that implies you should be optimizing your site for? Well, I’ll give you a hint: it’s not search engines. In fact, great websites aren’t optimized for search engines --
2) Create content using the right keywords.
Your keywords are like bridges. They're the reason anonymous searchers can get to your website. But in order for searchers to make the trek across those bridges and actually visit your site, they have to be interested in the content behind the search listing.
3) Ensure your site provides a cognitively fluent experience.
Imagine you’re looking to find a lawyer to help you file a patent for your newest invention. You head over to Google and type “patent lawyers Boston MA” into the search bar.
4) Write blog posts on topics people need answers to.
It’s not just website pages that can help you attract traffic to your site -- your blog can be one of the most powerful tools you have to get new visitors. Just as you should be optimizing your website pages around the keywords that your buyer personas are searching for, you should be doing the same thing with your blog posts. What are your personas’ most frequently asked questions? What are the problems they’re facing and are searching for help with out on the Internet? These are your blog post topics.
5) Create a separate post for each of your most relevant keywords.
Your keyword footprint is a little bit like your carbon footprint, except on the internet. Your keyword footprint is the catalog of keywords your website ranks for on search engines -- basically how big of a mark you leave on the internet. Unlike a carbon footprint, having a large keyword footprint is actually a very good thing! Why? Because having a large keyword footprint means your website ranks for and is associated with many different keywords -- and each of those keywords is an opportunity for your website to get discovered.
6) Publish blog content on a regular basis.
It’s not enough to just blog about keywords that are relevant to your personas: If you want to attract visitors to drive sustained traffic to your side, you have to keep blogging consistently.
7) Answer prospects’ questions on social media using blog content.
Have you ever seen someone asking for advice on Twitter or Facebook? Maybe they tweeted out a request for suggestions for a place to eat in your city, or posted a question about which toothpaste brand to purchase. What about someone asking a question in a LinkedIn group you belong to? Chances are, you have seen them ... but did you answer them?
8) Monitor relevant keywords on social media and get involved if you can help.
You can’t share helpful content with strangers or prospects on social media if you don’t know they’re looking for it. So, use social media monitoring to keep an eye on those keywords most important to your business -- and see how you can help the people using them.