Welcome to the Six Figure Boss Chick Facebook Ads Course

Watch each video. You will find your course materials under each video. 

VIDEO 1 THE BUYER JOURNEY

THE BUYER JOURNEY IS BASED ON THE STEPS IT TAKES TO TURN A POTENTIAL CUSTOMER TO A CUSTOMER. 

THERE ARE 3 STEPS 

  1. 1.AWARENESS AD

  2. 2.ENGAGEMENT ADS

  3. 3.PURCHASE ADS

DO YOU UNDERSTAND THAT IN ONE MARKETING CAMPAIGN YOU WILL HAVE AT LEAST 3 DIFFERENT ADS?

CREATING YOUR TARGET AUDIENCE

GOOGLE ANALYTICS 

FACEBOOK PIXEL 

FACEBOOK PAGE INSIGHTS 

NOW THAT YOU HAVE THE RIGHT INFORMATION IT'S TIME TO CREATE YOUR TARGET AUDIENCES. YOU WILL CREATE 3 DIFFERENT TARGET AUDIENCES. EACH AUDIENCE MUST HAVE THE FOLLOWING:

GENDER

AGE 

LOCATION

1-2 INTERESTS

NOW CREATE YOUR AUDIENCES

AWARENESS AD

NOW THAT YOU HAVE YOUR AUDEINCE IT'S TIME TO CREATE YOUR FIRST AD. THE AWARENESS AD. WHAT IS YOU BRAND MESSAGE, MISSION STATEMENT, OR UNIQUE SELLING POINT. CREATE A VIDEO OR SLIDESHOW. YOU CAN USE TOOLS LIKE RIPL APP OR CANVA APP. YOU CAN ALSO FIND PICS ON UNSPLASH FREE PIK AND MORE. 


ENGAGEMENT AD

WHAT IS YOUR OFFER?


CONVERSION AD

WHAT IS YOUR OFFER?


AD COPY

COPY TEXT - WHAT IS YOUR AD ABOUT. CALL OUT THEIR PROBLEM AND YOUR SOLUTION

IMAGE -CHOOSE COLORFUL EYECATCHING IMAGES

LINK-WHERE WILL THE AD LINK TO OR SEND THEM TO

HEADLINE- CHOOSE A HEADLINE THAT CATCHES THEIR ATTENTION

DESCRIPTION- A FEW WORDS ABOUT YOUR OFFER

CALL TO ACTION- WHAT DO THEY NEED TO DO NEXT TO MOVE FORWARD


 SETTING UP YOUR ADS

MAKE SURE YOU HAVE A FACEBOOK ADS MANAGER ACCOUNT SETUP. CLICK HERE TO SIGN UP.

COMPLETE EACH STEP IN THE AD SETUP 

1.OBJECTIVE- GOAL OF YOUR AD

2. AUDIENCE- WHO YOUR AD REACHES

3. PLACEMENTS- WHERE YOUR ADS WILL SHOW UP (STORIES, NEW FEED ETC)

4. BUDGET & SCHEDULE-HOW MUCH YOU WILL SPEND AND WHEN YOUR AD WILL BE PUBLISHED AND HOW LONG IT WILL RUN

5. IDENTITY- WHAT PAGE IS RUNNING THE AD

6. FORMAT- IS IT A VIDEO, SLIDESHOW, OR SINGLE IMAGE

7. MEDIA- THE VIDEO OR IMAGES YOU WILL CHOOSE

8. TEXT & LINKS- THE AD COPY AND LINKS

9. LANGUAGE- LANGUAGE OF AD

10.TRACKING- YOUR FACEBOOK PIXEL 

DON'T FORGET TO PUBLISH YOUR AD

SO THIS IS THE BASICS OF RUNNING AN AD SUCCESSFULLY. START HERE YOU WILL GET MORE ENGAGEMENT AND SALES. GOT A QUESTION PLEASE DM @SIXFIGUREBOSSCHICK